Live chat is that little box at the bottom of your website that brings you money. It establishes a dialog with your customers in an era when everything is happening on the Internet. Around half of the world’s population is online at the very moment you are reading, and 81% of all Internet users will start their purchase research on the Internet. In fact, online sales will increase by around 60% in the next years.
So, do you need to stay connected with your customers through different online channels? Most definitely.
Should you install live chat immediately? Not really.
Online chat can bring an immediate success to some. In the first weeks of using Crowdio’s live chat one of our clients won 9 new potential clients. The overall satisfaction of Crowdio’s customers is around 80% and on average they receive around 50-60 new leads out of 5000 website visitors per month.
But there are still customers who don’t really make profit out of live chat. Although I have never heard of an online chat that has harmed someone’s reputation, a lot of companies simply don’t know how to make the best out of this service.
So, how to know if live chat is a good fit for your business? The most certain way of finding out is to test it. But before that you may want to consider the following factors:
Now it’s your turn. Can you think of other factors that can influence the decision to install live chat?
September 19, 2016