5 Types of Interactive Content…

5 Types of Interactive Content…
October 5, 2016 Denitsa Kozanova

that will make your website stand out!

Interactive Content that will make your website stand out

With all the content people are exposed to nowadays, it is no wonder that half of them don’t read articles to the very end. As a matter of fact, most of them would  leave after reading the first 20%. 

But what does that mean for your website?

Interactive contentYour website is full of content. You want to tell the world how cool you are, how amazing your product is, that it’s worth the money etc. So, if you consider every page of your website as an article you would realize that half of the information written there will never be read by your visitors. Sometimes this is the reason why you can’t convert them into customers. They simply don’t stay longer enough to raise a purchase interest.
You have to start thinking outside the box and offer more than just the usual text with some images. Interactive content is a simple and smart way to create a valuable experience. A comparison chart, calculation tool, a video, a quiz… you name it. There are numerous content features available out there, you just have to find the most suitable for your audience.

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1

Calculators and visual product configurators

Everyone believes in numbers! The best way to promote your product is showcasing how much people can benefit from it. Calculators will enable your visitors to determine the ROI of their investment. Additionally, with product configurators they will be able to receive ready to order offers. In the meantime you can sit back and relax, while your website is doing all the pre-sales! This will save time and money and it will increase the conversion rate of your website.
Here is a list with some examples.
2

Live Chat

interactive content type 3This is a great way to stay connected with your customers. Live chat will increase customer satisfaction since support and answers to questions will be immediately provided. In addition, this service will positively impact your pre-sales performance and customer engagement. However, don’t think people like to be pampered. In fact, most of them prefer to find what they need by themselves. So, in addition to live chat, make sure that the information on your website is up-to-date. You can also install self-service tools or a product/service data base. In this way people will be able to search on their own and if they can’t find what they are looking for, they will ask you via the chat. Of course, you can also install a proactive chat and initiate an immediate conversation with your customers.
For more information check this article.
3

Quizzes, polls, surveys

interactive content typr 5People love filling out surveys! Just think of the huge success of Buzzfeed! So, it is really clever to challenge the audience with questions. For example you could come up with a product/industry specific quiz. People will test their knowledge and you will have 5 min. of their time. Quote enough to get their attention, gather their contacts and convert them into customers.
Another strong suggestion is to create a product assessment tool. People fill out personal data and product preferences and the system automatically generates the most suitable product offer. In addition you can develop a comparison tool in order for customers to compare different products. All in all, this is a great tool to sell a more complex portfolio, such as cars, real estate  etc. It will also provide a general direction for the customer for future research. And the benefit for you is clear, as you will be generating leads without any pre-sales efforts.
If you would like to research the different options, check this list.
4

White papers and e-books

White papers and eBooks are created for the purpose of educating your audience on a certain topic. These are in-depth reports that are usually used for highlighting product features. They can also be used to present a problem and to offer different solutions to it.
Keep in mind that usually it takes weeks and months to come up with such content. However, this is a sure way to gather emails and contacts of potential clients. That’s why marketers love it so much.
If you want to understand the difference between white papers and eBooks, check this page.
5

Charts, Timelines, Infographics

interactive content type 6Data visualization should catch the eye of every visitor. It is a well-known fact that we process images faster than text. In fact, we spend more time looking at images of a webpage than the text itself.
So, infographics, timelines etc. are a smart and interesting way to present data, especially for the parts which are usually neglected by customers, like the ‘About’ or ‘History’ pages for instance.
If you want some inspiration, take a look at the following list.
Do you have any experience with interactive content you might want to share?  Feel free to do so in the comment section below…

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